In the world of design, one name stands out as a beacon of creativity and innovation – Adriani & Rossi. Since its inception in 1990, this Italian company has redefined the art of crafting a “Total Look.” From materials like glass and ceramics to an array of wood, their ability to design rugs, lamps, paintings, and metal items in the same style sets them apart. With an unwavering commitment to “Made in Italy or Europe” craftsmanship, Adriani & Rossi has left an indelible mark on the design world.

A Legacy of Fresh Ideas

Adriani & Rossi’s journey began in 1990 when they embarked on a mission to design and produce objects. Initially, their focus was on merchandising in the furniture sector. Over time, their vision expanded, and they evolved into a distribution company, not only in Italy but across international borders. What makes them truly unique is their dedication to a “Total Look” concept, which encompasses various materials, all proudly bearing the “Made in Italy or Europe” stamp.

The Beginning

Adriani & Rossi’s roots lie near Venice, and today, they thrive within two structures in Thiene, in the Vicenza area. But why the name “Adriani and Rossi Edizioni”? “Edizioni” because they are publishers of ideas. Their guiding principle has always been “Fresh ideas and long-life products,” a commitment deeply embedded in their history. Their very first structure was an old dairy from the 1960s, a testament to their ability to transform and innovate.

Designing Objects

The year 1994 marked a significant step in their journey as they began designing and producing objects. These objects initially served the purpose of enhancing the aesthetics of the furniture sector. However, their role evolved as these objects became central to preparing photos for the furniture industry in their photographic studio.

Pioneering Product Design

By 1995, product design had become their primary focus. Their expertise extended across various domains, from designing products for Italian companies in the furniture sector, including kitchens, bathrooms, living areas, and sleeping spaces.

The Birth of Design Icons

In 1998, the first projects that would become design icons took shape. Adriani & Rossi’s objects were no longer just decorative pieces; they had become sought-after items for resale. Their ability to create design icons had become evident.

Embracing Technology

The 3D Revolution

As the world entered the 21st century in 2000, Adriani & Rossi embraced technology with open arms. They introduced 3D modeling technology into their studio, revolutionizing the way they conceptualized and presented their designs. Their photographers transformed into experts in three-dimensional programs, paving the way for innovative and emotional proposals.

Miss Mary Design

A Patented Invention

In 2005, Adriani & Rossi introduced Miss Mary Design, a patented invention that sought to create monolithic, hand-sculpted pieces of furniture. This was another leap in their journey of pushing the boundaries of creativity and craftsmanship.

Participating in International Events

Milan Furniture Fair

Since 2010, Adriani & Rossi has been a prominent participant in the Salone Internazionale del Mobile Milano, one of the most prestigious events in the world of design and innovation.

Honorable Mention

In 2011, the pinnacle of recognition was achieved when they received an honorable mention at the Compasso d’Oro, the most prestigious design award globally. This recognition was bestowed upon them for their development of the “vela” article, an armored door produced by the Oikos company.

Evoking Emotions with Wallpapers

Beyond Wall Coverings

By 2013, Adriani & Rossi ventured into the world of wallpapers. Their objective was not merely to provide wall coverings but to evoke emotions akin to a large painting, delivering unique sensations to the beholder.

Passepartout: Transforming Metal into Art

Ready-to-Use Accessories

In 2018, the Passepartout project was unveiled, offering a set of ready-to-use accessories. This project exemplified their ability to transform metal into a work of art, demonstrating a fusion of creativity and functionality.

Innovating with Genius Wallart Italy

Personalize Your Environment

In 2020, Adriani & Rossi introduced Genio, an innovative decorative system that allows individuals to renovate and personalize their environments. With extreme compositional versatility, Genio panels find applications in interior design across residential spaces, contract projects, and commercial settings.


What is the unique concept of “Total Look” by Adriani & Rossi?

“Total Look” is a concept where Adriani & Rossi design and create various objects using a wide range of materials, all of which adhere to the “Made in Italy or Europe” standard.

What sets Adriani & Rossi apart from other design companies?

Their ability to coordinate different materials and decorations, such as ceramics from various regions and wood from the Asiago Plateau, makes them unique in the world of design.

How did Adriani & Rossi evolve over the years?

They began as designers of objects for the furniture sector, which later expanded to product design and the creation of design icons, eventually embracing technology and even venturing into wallpapers and innovative decorative systems.

How does Adriani & Rossi’s “Genio” system contribute to design?

“Genio” is an innovative decorative system that allows for the renovation and personalization of various environments. Its extreme compositional versatility makes it suitable for a wide range of interior design applications.


Adriani & Rossi’s journey is a testament to the power of creativity, innovation, and a commitment to craftsmanship. Their “Total Look” concept has reshaped the design world, and their accolades, including the Compasso d’Oro honorable mention, are a testament to their excellence. With a legacy of fresh ideas and long-lasting products, they continue to inspire and innovate, leaving an indelible mark on the world of design.